Close your talk with this one line

Everyone tells you to open with a story. Fewer people tell you to close with one. But a story at the end does something an opening story can't… it lands your point while it's still the last thing they heard. Just don't make them hunt for the meaning. Tell the story, then say the moral out loud. "Here's the point." Clarity beats cleverness every time. Structuring a talk so it lands like that is most of what we work on in the Speaking Academy. Apply here, it only takes a few minutes: https://bit.ly/3UxRb5r #Brian...